Local SEO is a tool that makes your business appear at the top of Google search, Google Maps, or any other search engine. For example, if someone is searching for “SEO consultants Bhubaneswar”, your company will appear on the top with the right local SEO strategies. Although all the search results are personalised with location and specific countries, doing local SEO can help in attracting more specific audiences from your cities and districts.
Why is doing Local SEO important for any business?
- Higher number of offline customers:
Local SEO is more relevant for businesses with offline stores rather than online ones. Ranking higher in the list of similar businesses in a specific locality can attract more customers to your physical stores. For example, if you have a pathology lab in Khandagiri, you do local SEO through SEO consultants in Bhubaneswar and rank in the top names. If someone is looking for a pathology lab in Khandagiri, they will find you and visit your lab for their tests.
- Direct calls, leads and sales:
Ranking better in Google search or Maps can direct you to customers through calls. For example, if you have a dance class in Berhampur and you rank in the keyword “dance classes in Berhampur”, people who are interested in taking classes can discover and call you.
- Brand building:
It doesn’t matter if you focus more on offline stores or online websites, but building a brand is common to both. Ranking in the SERPs of various search engines when searching for your business locally can create a positive image of you and your venture in the minds of your customers.
- Website optimisation:
This is a part of doing local SEO. An optimised website can increase conversion rates, engagement rates, and the number of visitors to your website. If you are focusing more on online stores, this can be an incentive for you. Doing this on your own while building a business is difficult. That’s why you can take the help of affordable SEO services in Bhubaneswar to optimise your website.
- Word of mouth customers:
Imagine you have a customer from a far city, he tells someone about your product or service. The other person may or may not come to you. But when you have a local customer, he can bring his friends, family and his entire circle to you because of the convenience of less distance. You attract a lot of customers with local SEO and good service.
Final words:
SEO in general has become an integral part of every business but doing local SEO through affordable SEO services Bhubaneswar can give you an advantage over your competitors. You can attract more customers, build a brand and grow your empire.
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